*Do the participants could recognize the differences between the two maps?
(If so,what kinds of the differences ?)
*Do the participants could understand the direction of the map?
(If so, what kinds of the aspects make them to think that?)
*What kinds of icon is the most clear and recognizable for the participants?
Results:
All participants indicated that they recognize some differences between the two maps:
3 people saw that size arrangement of the circles are different
4 people noticed that different pictures are being faded, with 1 particular participant mentioned that in one map the museums are highlighted and in the other the shops are highlighted.
1 thinks that there's one circle missing in one of the maps
1 people said that the man next to the train station is suddenly much more attention demanding but couldn't explain why
5 out of 7 chose the direction from big to small as intended
When asked why, most indicated that they thought its natural to go from big to small. Also the gap between the station and the smallest circle prevented them to go that way.
One participant in particular was shown the P route, which should go left. She also chose left as the right direction, but she said that it seems to her that going clockwise is more fitting to the human nature.
2 people chose to follow from small to big
When asked why, none could really explain. One said it seemd natural to 'go with the flow' to go from small and end up big.
Overal conclusion:
The size differences are apparent to all, some clearly indicated that bigger circles gives the sense of importance.
The difference in saturation/transparency are also noted. But not everyone realize what the meaning behind this difference is.
The majority of the participants chose the right direction as intended, the gap between the station and the last picture is one crucial cue for them to not go to that direction. But 2 participants clearly went for the other direction, it seemed more natural to them, even though they did notice the size and transparancy difference.